American Fast Food Abroad
Spend any amount of time in the USA and you’ll quickly realise one thing:
Franchises like McDonald’s, Burger King, Pizza Hut, and Kentucky Fried Chicken are dirt.
They’re the franchise restaurant equivalent of shit on your shoe —
quantity over quality, manifested in corporate-branded food factories.
There are far better chain options available in the US, and anyone with a bit of taste and slightly more cash will avail themselves of them.
And yet, these four are the most successful American exports into the UK.
You can find them everywhere.
But none of the better ones ever seem to land.
You can lead Europeans to better food —
but they’ll turn their noses up for a twelve-inch stuffed crust topped with Big Macs and popcorn chicken.
And we’re the ones who are supposed to have taste.