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As the new TV rights deal floods the Premier League with yet more cash, the transfer fees paid out by clubs are rising astronomically.
The world record has increased by £57million since the turn of the century and it has become routine for teams to routinely break their own records in the pursuit of a squad capable of competing at the elite level.
Here, Sportsmail breaks down how the Premier League’s 20 current clubs have seen their own transfer records increase in recent years.
The forward went on to become a member of the Gunners’ famous Invincibles squad.
The Russian international spent four years at the Emirates, scoring 23 Premier League goals.
Arsenal smashed their transfer record to sign the German, who has gone on to become a World Cup winner.
The former Arsenal youth team player has scored 10 goals since arriving in Dorset.
After 58 appearances for Liverpool, Ibe moved south but has struggled to make an impact.
Following a successful loan spell on the south coast, Bournemouth spent big on the young Chelsea defender this summer
Four years after joining Posh from Dagenham & Redbridge for £125,000, Mackail-Smith cost Brighton 20 times that amount.
Towering Republic of Ireland centre back played 31 times as Brighton earned promotion from the Championship last term.
Australia international goalkeeper Ryan signed a five-year deal with the Seagulls this summer.
Once upon a time on the radar of Sir Alex Ferguson, the Belgian only held the Burnley record for 15 days.
Hendrick made 35 appearances in all competitions for the Clarets in his first season with the club.
The midfielder spent nine seasons at Stamford Bridge, winning the Premier League twice.
A signing owner Roman Abramovich was desperate to make, the Ukrainian only scored 22 goals in three years with the Blues.
It took the Spaniard an eternity to settle at Stamford Bridge. He scored his first goal on his 14th appearance.
The French midfielder’s move reunited him with manager Alan Pardew, with whom he’d worked at Newcastle.
Palace triggered the release clause in the winger’s contract at St James’ Park to get the deal done.
After a difficult spell at Anfield, the striker agreed terms on a four-year contract at Selhurst Park.
Everton almost doubled their money when Fellaini left for Manchester United five years later.
After a successful loan spell at Goodison Park, the forward agreed a five-year deal.
The goalkeeper joined the Toffees while on England duty at the European Under 21 Championship.
Marcus Stewart’s long-standing transfer record was eclipsed as the Bermudan arrived at the John Smith’s Stadium.
Schindler signed a three-year contract with the Terriers to link up with David Wagner.
The Premier League new boys splashed considerably more cash than they had previously to land former loanee Mooy - now Australia’s most expensive ever player.
Chelsea were also interested in Kramaric but the Croatian flopped and left for Hoffenheim.
Southampton, Everton and West Ham were interested in the forward but he picked the then-English champions.
West Bromwich Albion had a bid rejected prior to the Algerian moving to the King Power Stadium.
Newcastle ‘reluctantly’ accepted Carroll’s transfer request to get the deal over the line on deadline day.
The Senegalese forward followed the path well trodden by ex-Southampton players as he moved to Anfield.
Salah almost joined from Basel in 2014 before moving to Chelsea.
David Moyes scrambled for a big signing during his disastrous season at United and came up with the Spain international.
The Argentinian winger never settled in Manchester and after a single season moved on to PSG.
Having let him go for nothing, United had to pay a world record fee to re-sign their academy graduate.
The striker has been among the most prolific in the division since arriving at the Etihad.
Sterling had asked to leave Anfield and Liverpool had previously rejected two City bids for his services.
The 24-year-old agreed a six-year deal and his transfer fee, at the time, was the second highest ever paid by a British club.
The striker scored 50 goals in only 84 games with the Magpies.
A seismic moment in British transfer history saw the England captain join his boyhood club for a world record fee.
The 25-year-old was keen to rejoin Liverpool but the Reds refused to meet the asking price.
The fee for the Kenya international was the the highest ever received by a Scottish club for a player.
The striker was a total flop at St Mary’s, scoring just three times in two seasons on the south coast.
The Moroccan only started 12 Premier League games in his first season after signing a five-year deal.
Crouch, still at Stoke, has gone on to score 54 times for the Potteries club.
A month after Stoke had pulled out of a move for the Swiss, they handed him a five-year contract.
Imbula had become Portuguese football’s record signing when he joined Porto for £15.1m from Marseille seven months previously.
Hernandez wanted to be reunited with then-Swans boss Michael Laudrup, having worked with him at Getafe.
West Ham also made an offer for the Ivory Coast international but Swansea won the day.
The striker has failed to make an impact at the Liberty Stadium and has only managed one goal.
The striker never lived up to expectations and only scored 16 goals in two years at White Hart Lane.
The Argentinian forward was the most costly of several transfers during a busy summer which saw Gareth Bale join Real Madrid.
The midfielder signed a deal which will keep him at White Hart Lane until at least 2021 after impressing at Euro 2016.
The midfielder was immediately pack off to Granada on loan after signing.
Another of the many deals done between clubs owned by the Pozzo family.
The Nigerian’s goals for the Baggies cost more than £1m apiece before he left for Greece.
The Venezuelan international signed a five-year contract at The Hawthorns.
Spurs doubled their money on the midfielder after paying FC Twente £7m for his services in July 2013.
The Hammers saw two bids for the England international rejected before landing their man.
The former Newcastle forward signed a six-year contract, with an option for a further two years.
A year after acquiring the Ghanaian striker for free, Swansea made a huge profit.
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