You can be taken to the cleaners by the Advertisting Standards Authority, as far as their powers allow, for publishing lies during a general election campaign. They have no such power over referendums. I am just as pissed off with the dead soldiers and dead babies lies of the NO2AV campaign, but there was no legal recourse to do anything about it.
I genuinely thought the turkeys voted for Christmas during that referendum. We had the indyref in Scotland awhile ago and now the EU referendum countrywide. Three referendums, the ASA with no power to intervene in any of the lies, which were plentiful in all three.
It does makes me rather cynical about the real nature of referendums. Why is this one area free from prosecution if you print lies, yet other democratic processes are subject to more rigorous scrutiny? And by more rigorous scrutiny, I mean any.
In my view, referendums are not designed to be plebiscites. They’re there to validate an existing and pre-agreed course of action, and ensure the question isn’t posed again for decades. We were always joining the EEC, Scotland was never leaving (either time), we were never going to get AV and we were always going to Remain. At least, that was the plan.
Fuck, tinfoil hat on, I think deploying Gove might have been _part _of the plan 
The Lib Dems played it nice during the AV debate, and look where that got them. Some of the Leave campaigners weren’t that squeamish. I don’t agree with it, but there was nothing stopping them from saying _anything they wanted _in their advertising that they could be nicked on. The ASA has no authority.
As it went, they told one of the best sort of lies. One with a hint of truth. If you honestly think that this was decisive, and I could work with that for argument’s sake, we need to be more worried about the critical thinking of our compatriots than the case itself.